Readme artificial China Dongxiang (Group) Co., Ltd. CEO
subversive up acquisitions
Over the years, we have seen and heard all our Chinese brands were swallowed foreign predators. And the introduction of foreign brands above, our business is not through license sales is exclusive distribution. But trends have a subversive mode of operation is, we are direct acquisition of the brand or the brand belongs to the company's approach is to engage in the acquisition upward.
use of international attention to China's capital markets, leveraging our f cheap jordans for sale mens inancial predators such as Morgan Stanley completed the core business currently operated by --Kappa brand acquisitions. $ 35 million of the cost, not a small mine. It is a big investment, but also a lot of benefits: Not only do we completely avoid the risk of the development of a mature brand after brand master recovered in the operation of the market and brand management also has sufficient autonomy and flexibility, Kappa such internationally renowned big also allows us to significantly reduce the risk of failure of the brand, the real too.
do Cheap air jordan 12 ovo not do sports, specializing in sports fashion
Although trends bought Kappa, but our strength and resources with Adidas, Nike brands compared to this is still a relatively large gap between the front and they go recklessly, that the results must be beaten. Therefore, identify market blue ocean and accurate brand positioning, it has become the trend of the top priority. In the Chinese market, we did not follow the Kappa demands in Europe, but its positioning as a fashion sports brand. As a result, not only to avoid the cut and thrust of multinat Retro jordans for sale ional giants and professional sports market, but also in the market cut out of the new cake, creating a sportswear fashion precedent. As Kappa fashion movement route is subject to market acceptance, a simple set of data can explain everything: the end of 2007, our sales revenue in the past five years increased by 100 times, and now in China is second only to Nike and international sports brand Adidas.
sports fashion promotion
As inventive on brand positioning in general, we have to go in brand building is the difference of the way.
In order cheap jordans for sale to truly convey Kappa "fashion + sports" brand connotation, trends in sports sponsorship investment holding while also vigorously entertainment marketing. For example, we will participate in the TV drama, TV entertainment programs, concerts and other entertainment events, these stylish sports brand had seldom involved, the Kappa stylish, dynamic characteristics passed on to consumers through these activities. For example, sponsored by the Chinese actress who formed the dream boat star team won the broad support, get a good brand publicity.
Als cheap jordan shoes for men o worth mentioning is that we do the work in co-branding. This approach is not new, but doing successful business is not much, but we and Pepsi and Dongfeng Citroen co-branding would have achieved good results. Like last year, Kappa and Pepsi jointly launched the "Shadow Dance" series, as well as the most recent edition Kappa Citroen C2, both sides would have been in hot pursuit of the target groups.
light assets operation, without reservation
We will Kappa brand positioning in sports fashion, and fashion is one of the characteristics of cons Retro jordans for sale umer demand changes and fluctuations are far greater than and faster than traditional sporting goods industry, which doomed We can not go on producing follow Sports that set.
If the popular summer we went to the winter to be reflected in the product, then you talk about fashion? To solve this problem, trends in production to adopt a "rolling production" model, which is somewhat like a JIT. For example, a T-shirt, such as our upcoming, not in the form of finished clothes were stored, but in the form of raw materials and production capacity stand Cheap air jordans for sale by. Thus on the one hand so that we can modify the order in accordance with market changes in a timely manner, to meet the market demand to maximize and optimize inventory; the other hand, it enables us to accurately grasp market information, firmly grasp the pulse of fashion rather than In fashion behind exhausted.
This link is unique, mainly light asset management solutions and asset management in light of some issues. There will be an area exclusively assigned to a single large customer capacity large customer system, in the supply managemen cheap jordans online t and distribution management to create a precedent for the industry, it has become an important boost our traveling light. The big boost to what extent? In the industry, trends in operations like financial indicators far ahead of its competitors, and our channel management costs, and relatively low.the long-awaited Air Jordan 12 " Taxi" will be officially on sale at the end of this year, the sale date is December 14th. item: 130690-125 release date: December 14thhas another American Independence Day color shoes ~ but the main character is Nike cheap foamposites KD 8.
shoes with white red color tones, in detail, with blue and red ink design embellishment, then into the black midsole and outsole is red.
"beauty (the United States)" feelings of the parents may wish to start a paragraph, will be officially released on 27.
Nike Safari Air Epic, including Air, classic Air Force 1 are allowed to have with modern science and technology Lunarlon sole, and this Nike to bring Vortex Vintage Lunar QS, born in 80s, Air Vortex used vintage processing leather, nylon mesh, mixed material of shoe b ody, at the same time collocation eye-catching blue green Lunarlon outsole, now in the British shop Size officially on sale?.
2012-12-1 08:59 upload and download attachments (76.47 KB)
2012-12-1 08:59 upload download attachment (83.93, KB) Jordan Brand new release countdown 2014-10-14 15:22:31
"Do you like & middot; & middot; & middot;? Play basketball it" simple word, changing the course of life, let this thought will end up the monotony and mediocrity has become so rich and colorful life, basketball It is so wonderful. With the arrival of autumn and winter, Jordan Brand will release its new product line, from the release: 48 hours countdown, so stay tuned.
Nike Hyperdunk 2014 "Gasol" PE appeared Charity Auction 2014-09-16 13:17:36
Although the current World Cup, the Spanish men's basketball team failed to win the championship, but internal feelings trump Gasol brothers did not seem to be affected, still mindful of charity, we are willing to make its own contribution to the public good, a few days ago two brothers out of their World Cup wearing the Nike Hyperdunk 2014 PE sneakers charity auction, and the auction money will all be donated to Gasol Foundation Foundation.
Now the brand more close to the people you, not only so that fans can participate in the design of the shoe color, and the brand will be build out, let's spokesperson dress, they recently launched adidas fans designed for D Lillrad 1 The new color, its name "sub-zero temperatures," the designer is Michael Wong, his inspired Lillard style on the pitch, like a Lengmianshashou general, but also the tone Blazers clothes pole breaks breath.
Nike SB Dunk High "Brown Bag" official board aircraft sales 2015-08-22 11:50:27
A few days ago for its classic shoes Nike SB Dunk High SB introduced a new color, the designer inspired bags packed convenience stores, shoe design is adopted such effect rendering, slightly fold it , we present a peculiar effect. I do not know how many friends like this? Everyone has the adventures of the heart, but to put it in action or minority. It is reported that the shoe is now officially on sale, and interested friends might concern you.
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